Belfiore Cheese at Fairfax Market
Fairfax Market is a independent grocer running 1 Bay Area store.
Belfiore Cheese Company is a family-owned artisan cheese producer based in Berkeley, California, known for its Italian-style cheeses crafted using traditional methods.
It’s already on the shelf here, with 7 SKUs across 4 categories. The growth is depth and breadth: 3 categories to widen and 1 new door to enter.
Lead with Burrata Di Bufala in Burrata.
Fairfax Market stocks burrata thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Fairfax Market carries mozzarella in real depth, 20 SKUs against a fleet median of 10, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is burrata: Fairfax Market stocks only 2 there, so Belfiore Cheese Burrata Di Bufala stands out rather than blending in. Lead with the burrata, and position the mozzarella as a finishing or gift item.
Fairfax Market merchandises 5 of the 5 categories the brand sells.
non-gmo, organic against the store's assortment lean.
brand excitement 60/100.
enters a thin burrata shelf as a point of difference.
The full runway
Every category Belfiore Cheese plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 3 of 9 SKUs. Room to widen the line.
What to bring to expand
Belfiore Cheese’s SKUs Fairfax Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →
