Reading the shelf…
Boiron is a leading brand in homeopathic remedies, offering a range of products designed to provide relief for various symptoms such as muscle pain, joint discomfort, and cold and flu symptoms. Their products are made from natural resources and are trusted by families and healthcare professionals worldwide. Boiron's offerings include single medicines and targeted relief options, available in various forms like creams and gels.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
2 products in the catalog. how deep the product line is (saturating).
spans 1 category · 2 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Boiron (full bar = 100% of the shelf), grouped by department.
closest to Boiron in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Boiron lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.








































1 storefront across 1 grocer carry it · tap a pin to open the store.
~12% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 17% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.