badger
Badger is a family-owned, mission-driven company based in New Hampshire, specializing in organic skincare and hair care products. Founded in 1995, the brand is committed to creating safe, effective products using organic plant extracts, exotic oils, beeswax, and minerals. Badger is recognized for its dedication to sustainability and ethical sourcing, being a B Corp and women-owned business.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 2 of 24 Bay Area grocers. how many stores stock the brand.
22 products in the catalog. how deep the product line is (saturating).
spans 8 categories · 15 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Badger (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Badger · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Badger in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Badger lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Find Badger online
Where to find Badger · Bay Area
4 storefronts across 2 grocers carry it · tap a pin to open the store.
Opportunities
New doors · no Badger in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Badger· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Badger Classic Lip Balm, Lavender Orange · its most-distributed SKU (1 door) in Lip Balm & Lip Treatment, the biggest opening. The closest open door is Gus's Community Market · 2 rivals already on that shelf.
