Badger vs Burt's Bees · Bay Area shelf head-to-head
Badger and Burt's Bees, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Burt's Bees carries more Brand PowerBurt's Bees is in more Bay Area grocersBurt's Bees fields the deeper lineupBadger sits further up the premium end
Badger
Burt's Bees
51
brand power
57
22
products
32
8
categories
8
15
subcategories
10
2
grocers
4
$16.82
price per oz
$31.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Badger▭ Burt's Bees
Distribution · 30% of score8·17
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Burt's Bees
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Badger · 0
no exclusive doors — everywhere Badger is, Burt's Bees is too.
only Burt's Bees · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Badger · Burt's Bees
