Badger vs Shikai · Bay Area shelf head-to-head
Badger and Shikai, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Shikai is in more Bay Area grocersShikai fields the deeper lineupBadger sits further up the premium end
Badger
Shikai
51
brand power
47
22
products
40
8
categories
5
15
subcategories
9
2
grocers
4
$16.82
price per oz
$5.65
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Badger▭ Shikai
Distribution · 30% of score8·17
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Shikai
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Badger · 0
no exclusive doors — everywhere Badger is, Shikai is too.
only Shikai · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Badger · Shikai
