Badger vs Weleda · Bay Area shelf head-to-head
Badger and Weleda, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Weleda is in more Bay Area grocersWeleda fields the deeper lineupWeleda sits further up the premium end
Badger
Weleda
51
brand power
49
22
products
45
8
categories
8
15
subcategories
13
2
grocers
3
$11.52
price per fl oz
$11.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Badger▭ Weleda
Distribution · 30% of score8·13
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Weleda
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Badger · 0
no exclusive doors — everywhere Badger is, Weleda is too.
only Weleda · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Badger · Weleda
