Badger vs Derma E · Bay Area shelf head-to-head
Badger and Derma E, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Badger carries more Brand PowerBadger is in more Bay Area grocersBadger sits further up the premium end
Badger
Derma E
51
brand power
39
22
products
24
8
categories
5
15
subcategories
15
2
grocers
1
$16.82
price per oz
$11.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Badger▭ Derma E
Distribution · 30% of score8·4
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Skin Care5 vs 13 SKUs
2% of shelf
only Derma E
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Badger · 1
only Derma E · 0
no exclusive doors — everywhere Derma E is, Badger is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Badger · Derma E
