Bonafide Provisions at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Bonafide Provisions specializes in high-quality, organic frozen bone broths and stocks, known for their taste and nutritional benefits.
It’s already on the shelf here, with 3 SKUs across 2 categories. The growth is depth and breadth: 1 category to widen, replicated across all 2 stores.
Lead with Vegetable Broth, No-Salt Added, Organic in Vegetable Broth.
Pacific Market stocks vegetable broth thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 4 other Bay Area grocers.
The more differentiated opening is vegetable broth: Pacific Market stocks only 4 there, so Bonafide Provisions Vegetable Broth, No-Salt Added, Organic stands out rather than blending in.
Pacific Market merchandises 3 of the 4 categories the brand sells.
non-gmo, organic, vegetarian against the store's assortment lean.
brand excitement 70/100.
enters a thin vegetable broth shelf as a point of difference.
The full runway · across 2 stores
Every category Bonafide Provisions plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
Fully stocked here (2/2 SKUs).
How it prices
Where it would price in vegetable broth. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Bonafide Provisions (orange) sits in line with the shelf.
What to bring to expand
Bonafide Provisions’ SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
