Boulder Canyon at Whole Foods Market
Whole Foods Market is a natural independent running 10 Bay Area stores, large-format at about 30,160 sq ft each, indexing high on established names versus other Bay Area grocers.
Boulder Canyon is a snack brand known for its kettle-cooked potato chips and healthier snack options, founded in 1994 in Boulder, Colorado.
It’s already on the shelf here, with 6 SKUs across 2 categories. The growth is depth and breadth: 1 category to widen, replicated across all 10 stores.
Lead with Potato Chips, Kettle Style, Classic Sea Salt, Avocado Oil in Potato Chips.
Whole Foods Market stocks potato chips thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 17 other Bay Area grocers.
Whole Foods Market merchandises 2 of the 5 categories the brand sells.
non-gmo, vegetarian against the store's assortment lean.
brand excitement 53/100.
maps onto categories the store already runs.
The full runway · across 10 stores
Every category Boulder Canyon plays in across the Bay Area grocers we track, and where it stands at Whole Foods Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 40 SKUs. Room to widen the line.
Fully stocked here (5/5 SKUs).
What to bring to expand
Boulder Canyon’s SKUs Whole Foods Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Whole Foods Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Whole Foods Market profile →
