C2o Coconut Water at Driver's Market
Driver's Market is a independent grocer running 1 Bay Area store.
C2O Coconut Water is a brand specializing in pure coconut water sourced from young green Nam Hom coconuts in Thailand.
C2o Coconut Water isn’t on Driver's Market’s shelf yet. The opening: 1 category where the shelf is already deep and the brand runs strong elsewhere.
Lead with "The Original" in Coconut Water.
Driver's Market stocks coconut water thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 16 other Bay Area grocers.
The more differentiated opening is coconut water: Driver's Market stocks only 9 there, so C2O Coconut Water "The Original" stands out rather than blending in.
Driver's Market merchandises 2 of the 3 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 60/100.
enters a thin coconut water shelf as a point of difference.
The full runway
Every category C2o Coconut Water plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
The store barely carries this category, so it is a hard sell.
How it prices
Where it would price in coconut water. Each dot is a product on the shelf, by its cost per fl oz (hover for which). C2o Coconut Water (orange) sits below the shelf.
What to bring to land
C2o Coconut Water’s SKUs Driver's Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →
