Reading the shelf…
C2O Coconut Water is a brand specializing in pure coconut water sourced from young green Nam Hom coconuts in Thailand. Known for its natural hydration properties, C2O offers a range of coconut water products that are non-GMO and rich in essential electrolytes. The brand emphasizes simple ingredients and exceptional taste, providing a refreshing alternative to traditional beverages.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 17 of 24 Bay Area grocers. how many stores stock the brand.
18 products in the catalog. how deep the product line is (saturating).
spans 3 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are C2o Coconut Water (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as C2o Coconut Water · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to C2o Coconut Water in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every C2o Coconut Water product in stock, cheapest first.

















Bay Area grocers where neither the digital catalog nor our shelf photos show C2o Coconut Water· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with C2O Coconut Water "The Original" · its most-distributed SKU (16 doors) in Coconut Water, the biggest opening. The closest open door is Costco · 3 rivals already on that shelf.
~5% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 42% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
40 storefronts across 17 grocers carry it · tap a pin to open the store.
already on that shelf: harmless harvest, vita coco, coco real
route note: buying runs through a corporate program — typically a slower path than an independent grocer's buyer.
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying C2o Coconut Waterthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Beverages, Flavored or Infused Waters
open here: Beverages, Flavored or Infused Waters
open here: Flavored or Infused Waters
open here: Flavored or Infused Waters
open here: Flavored or Infused Waters
open here: Flavored or Infused Waters
open = the store meaningfully carries that category (real depth, not a token SKU) and C2o Coconut Water sells it elsewhere but has no SKU here.