C2o Coconut Water vs Harmless Harvest · Bay Area shelf head-to-head
C2o Coconut Water and Harmless Harvest, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Harmless Harvest is in more Bay Area grocersHarmless Harvest fields the deeper lineupHarmless Harvest sits further up the premium end
C2o Coconut Water
Harmless Harvest
52
brand power
56
18
products
26
3
categories
3
17
grocers
19
22.4¢
price per fl oz
45.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ C2o Coconut Water▭ Harmless Harvest
Distribution · 30% of score71·79
carried in 17 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only C2o Coconut Water
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: C2o Coconut Water · Harmless Harvest
