C2o Coconut Water at Whole Foods Market
Whole Foods Market is a natural independent running 10 Bay Area stores, large-format at about 30,160 sq ft each, indexing high on established names versus other Bay Area grocers.
C2O Coconut Water is a brand specializing in pure coconut water sourced from young green Nam Hom coconuts in Thailand.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: , replicated across all 10 stores.
Whole Foods Market merchandises 1 of the 3 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 60/100.
the categories it plays in are already deep here.
The full runway · across 10 stores
Every category C2o Coconut Water plays in across the Bay Area grocers we track, and where it stands at Whole Foods Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Fully stocked here (1/1 SKUs).
The store barely carries this category, so it is a hard sell.
What to bring to expand
C2o Coconut Water’s SKUs Whole Foods Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Whole Foods Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Whole Foods Market profile →
