C2o Coconut Water vs Vita Coco · Bay Area shelf head-to-head
C2o Coconut Water and Vita Coco, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
C2o Coconut Water is in more Bay Area grocersC2o Coconut Water sits further up the premium end
C2o Coconut Water
Vita Coco
52
brand power
54
18
products
20
3
categories
3
17
grocers
16
22.4¢
price per fl oz
28.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ C2o Coconut Water▭ Vita Coco
Distribution · 30% of score71·67
carried in 17 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only C2o Coconut Water
only Vita Coco
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: C2o Coconut Water · Vita Coco
