Reading the shelf…
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Canada Dry is a beverage brand known for its range of ginger ale and other flavored sodas. It offers both regular and zero-sugar options, catering to a variety of taste preferences.
It’s already on the shelf here, with 15 SKUs across 3 categories. The growth is depth and breadth: 2 categories to widen.
United Markets merchandises 3 of the 3 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 25/100.
the categories it plays in are already deep here.
Every category Canada Dry plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 11 of 23 SKUs. Room to widen the line.
On shelf here, but only 2 of 3 SKUs. Room to widen the line.
Canada Dry’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
Fully stocked here (2/2 SKUs).