Reading the shelf…
Celsius is a brand specializing in energy drinks designed to support an active lifestyle. Their products are formulated with key vitamins and ingredients that are clinically proven to boost metabolism and enhance physical performance. Celsius offers a range of sparkling and non-carbonated drinks, as well as on-the-go powder sticks and hydration options. The brand emphasizes zero sugar and no artificial preservatives in its formulations.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 14 of 24 Bay Area grocers. how many stores stock the brand.
36 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Celsius (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Celsius · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Celsius in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Celsius product in stock, cheapest first.




































Bay Area grocers where neither the digital catalog nor our shelf photos show Celsius· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Celsius Sparkling Watermelon, Energy Drink · its most-distributed SKU (11 doors) in Energy Drinks, the biggest opening. The closest open door is Gus's Community Market · 3 rivals already on that shelf.
~10% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 39% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
39 storefronts across 14 grocers carry it · tap a pin to open the store.
already on that shelf: red bull, monster energy, guru
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Celsiusthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open = the store meaningfully carries that category (real depth, not a token SKU) and Celsius sells it elsewhere but has no SKU here.