Charles Chocolates at Driver's Market
Driver's Market is a independent grocer running 1 Bay Area store.
Charles Chocolates is an artisan confectionery brand known for its handcrafted, all-natural chocolates.
It’s already on the shelf here, with 17 SKUs across 3 categories. The growth is depth and breadth: 2 categories to widen.
Lead with Mint Chocolate Almonds in Chocolate Covered Nuts.
Driver's Market stocks chocolate covered nuts thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is chocolate covered nuts: Driver's Market stocks only 8 there, so Charles Chocolates Mint Chocolate Almonds stands out rather than blending in.
Driver's Market merchandises 3 of the 3 categories the brand sells.
non-gmo, vegetarian against the store's assortment lean.
brand excitement 55/100.
enters a thin chocolate covered nuts shelf as a point of difference.
The full runway
Every category Charles Chocolates plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 15 of 27 SKUs. Room to widen the line.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
What to bring to expand
Charles Chocolates’ SKUs Driver's Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →
