Reading the shelf…
Askinosie Chocolate specializes in crafting single-origin chocolate bars with a focus on direct trade cocoa beans sourced from regions like the Philippines, Ecuador, and Tanzania. Its range includes options for various dietary preferences, such as vegan, gluten-free, and dairy-free, while offering unique flavor profiles through the use of ingredients like goat's milk powder, coconut, and orange. The brand also explores innovative snack options, such as chocolate-covered quinoa and s'more bites, catering to those seeking both traditional and inventive chocolate experiences.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 3 of 24 Bay Area grocers. how many stores stock the brand.
47 products in the catalog. how deep the product line is (saturating).
spans 2 categories · 3 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Askinosie Chocolate (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Askinosie Chocolate · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Askinosie Chocolate in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Askinosie Chocolate lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.


































6 storefronts across 3 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Askinosie Chocolate· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Askinosie Chocolate 58% Dark Chocolate Orange Bar · its most-distributed SKU (2 doors) in Chocolate Candies, the biggest opening. The closest open door is Woodlands · 5 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 100% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: chocolove, hu, tcho
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Askinosie Chocolatethat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open = the store meaningfully carries that category (real depth, not a token SKU) and Askinosie Chocolate sells it elsewhere but has no SKU here.