Askinosie Chocolate at Driver's Market
Driver's Market is a independent grocer running 1 Bay Area store.
Askinosie Chocolate specializes in crafting single-origin chocolate bars with a focus on direct trade cocoa beans sourced from regions like the Philippines, Ecuador, and Tanzania.
It’s already on the shelf here, with 23 SKUs across 3 categories. The growth is depth and breadth: 2 categories to widen.
Lead with Cocoa Powder in Cocoa Powder.
Driver's Market stocks cocoa powder thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is cocoa powder: Driver's Market stocks only 5 there, so Askinosie Chocolate Cocoa Powder stands out rather than blending in.
Driver's Market merchandises 3 of the 3 categories the brand sells.
keto, paleo, vegan against the store's assortment lean.
brand excitement 75/100.
enters a thin cocoa powder shelf as a point of difference.
The full runway
Every category Askinosie Chocolate plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 21 of 22 SKUs. Room to widen the line.
On shelf here, but only 1 of 3 SKUs. Room to widen the line.
What to bring to expand
Askinosie Chocolate’s SKUs Driver's Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →
