Askinosie Chocolate vs Hu · Bay Area shelf head-to-head
Askinosie Chocolate and Hu, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hu carries more Brand PowerHu is in more Bay Area grocersAskinosie Chocolate fields the deeper lineupAskinosie Chocolate sits further up the premium end
Askinosie Chocolate
Hu
26
brand power
55
47
products
31
2
categories
6
3
grocers
18
$15.00
avg price
$7.45
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Askinosie Chocolate▭ Hu
Distribution · 30% of score13·75
A
carried in 3 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Askinosie Chocolate
no top category Hu doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Askinosie Chocolate · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Askinosie Chocolate · Hu