Askinosie Chocolate vs Charles Chocolates · Bay Area shelf head-to-head
Askinosie Chocolate and Charles Chocolates, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Charles Chocolates carries more Brand PowerCharles Chocolates is in more Bay Area grocersAskinosie Chocolate fields the deeper lineupAskinosie Chocolate sits further up the premium end
Askinosie Chocolate
Charles Chocolates
26
brand power
49
47
products
30
2
categories
2
3
subcategories
3
3
grocers
15
$15.00
avg price
$11.74
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Askinosie Chocolate▭ Charles Chocolates
Distribution · 30% of score13·63
A
carried in 3 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Askinosie Chocolate
only Charles Chocolates
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Askinosie Chocolate · 0
no exclusive doors — everywhere Askinosie Chocolate is, Charles Chocolates is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Askinosie Chocolate · Charles Chocolates