Cheez-it at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
It’s already on the shelf here, with 14 SKUs across 2 categories. The growth is depth and breadth: 2 categories to widen and 1 new door to enter.
Lead with Ultimate Snack Mix Baked Snack Mix, Salty Snacks, Pantry Size in Mixed Dry Snacks.
United Markets stocks mixed dry snacks thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
United Markets carries crackers in real depth, 224 SKUs against a fleet median of 85, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is mixed dry snacks: United Markets stocks only 14 there, so Cheez-It Ultimate Snack Mix Baked Snack Mix, Salty Snacks, Pantry Size stands out rather than blending in. Lead with the mixed dry snacks, and position the crackers as a finishing or gift item.
United Markets merchandises 3 of the 3 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 40/100.
enters a thin mixed dry snacks shelf as a point of difference.
The full runway
Every category Cheez-it plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 13 of 21 SKUs. Room to widen the line.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
How it prices
Where it would price in mixed dry snacks. Each dot is a product on the shelf, by its cost per oz (hover for which).
What to bring to expand
Cheez-it’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
