Cowgirl Creamery at Driver's Market
Driver's Market is a independent grocer running 1 Bay Area store.
Cowgirl Creamery is an artisan cheese producer based in Petaluma, California, known for its commitment to organic cheese-making.
It’s already on the shelf here, with 6 SKUs across 4 categories. The growth is depth and breadth: 2 categories to widen and 1 new door to enter.
Lead with Mt Tam Triple Cream Cheese in Other Cheese.
Driver's Market stocks other cheese thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 13 other Bay Area grocers.
The more differentiated opening is other cheese: Driver's Market stocks only 4 there, so Cowgirl Creamery Mt Tam Triple Cream Cheese stands out rather than blending in.
Driver's Market merchandises 5 of the 6 categories the brand sells.
non-gmo, organic against the store's assortment lean.
an established national brand with proven demand.
enters a thin other cheese shelf as a point of difference.
The full runway
Every category Cowgirl Creamery plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 15 SKUs. Room to widen the line.
On shelf here, but only 2 of 3 SKUs. Room to widen the line.
What to bring to expand
Cowgirl Creamery’s SKUs Driver's Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →
