Creminelli Fine Meats at Target
Target is a discount independent running 6 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Creminelli Fine Meats specializes in artisan meats, particularly Italian-style salami and deli products, combining traditional techniques with modern practices.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 category to widen and 2 new doors to enter, replicated across all 6 stores.
Lead with Uncured Italian Salami With Provolone Cheese & Crackers in Snack Packs.
Target stocks snack packs thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
Target carries snack packs in real depth, 28 SKUs against a fleet median of 4, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf.
Target merchandises 3 of the 7 categories the brand sells.
organic against the store's assortment lean.
brand excitement 70/100.
the categories it plays in are already deep here.
The full runway · across 6 stores
Every category Creminelli Fine Meats plays in across the Bay Area grocers we track, and where it stands at Target. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 4 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
What to bring to expand
Creminelli Fine Meats’ SKUs Target doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Target’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Target profile →
