Crown Prince at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Crown Prince is a brand specializing in high-quality canned seafood, emphasizing sustainability and minimal additives.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 category to widen and 5 new doors to enter.
Lead with Smoked Oysters with Red Chili Pepper in Canned Oysters.
United Markets stocks canned oysters thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 4 other Bay Area grocers.
United Markets carries canned tuna in real depth, 48 SKUs against a fleet median of 17.5, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is canned oysters: United Markets stocks only 3 there, so Crown Prince Smoked Oysters with Red Chili Pepper stands out rather than blending in. Lead with the canned oysters, and position the canned tuna as a finishing or gift item.
United Markets merchandises 7 of the 7 categories the brand sells.
non-gmo, wild-caught against the store's assortment lean.
brand excitement 45/100.
enters a thin canned oysters shelf as a point of difference.
The full runway
Every category Crown Prince plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
What to bring to expand
Crown Prince’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
