Reading the shelf…
Date Better Snacks is a U.S.-based company that creates handcrafted snacks featuring Medjool dates filled with nut butters and coated in organic, fair-trade dark chocolate. Founded by pastry chef Michelle Valdez Wilton in 2022, the brand focuses on providing nutritious yet indulgent treats. Their products are vegan, gluten-free, and contain minimal added sugar.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 5 of 24 Bay Area grocers. how many stores stock the brand.
5 products in the catalog. how deep the product line is (saturating).
spans 2 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Date Better Snacks (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Date Better Snacks · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Date Better Snacks in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Date Better Snacks product in stock, cheapest first.





12 storefronts across 5 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Date Better Snacks· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Date Better Snacks Peanut Butter Crunch · its most-distributed SKU (3 doors) in Chocolate Covered Dried Fruit, the biggest opening. The closest open door is Sprouts Farmers Market · 3 rivals already on that shelf.
~2% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 83% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: bulk foods, sunridge farms, barnana
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Date Better Snacksthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Chocolate Covered Nuts
open here: Chocolate Covered Nuts
open = the store meaningfully carries that category (real depth, not a token SKU) and Date Better Snacks sells it elsewhere but has no SKU here.