Date Better Snacks vs Sunridge Farms · Bay Area shelf head-to-head
Date Better Snacks and Sunridge Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sunridge Farms carries more Brand PowerSunridge Farms is in more Bay Area grocersSunridge Farms fields the deeper lineupDate Better Snacks sits further up the premium end
Date Better Snacks
Sunridge Farms
25
brand power
59
5
products
180
2
categories
17
2
subcategories
39
5
grocers
11
$3.15
price per oz
$1.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Date Better Snacks▭ Sunridge Farms
Distribution · 30% of score21·46
carried in 5 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Nuts1 vs 49 SKUs
<1% of shelf
only Date Better Snacks
no top category Sunridge Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Date Better Snacks · 2
only Sunridge Farms · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Date Better Snacks · Sunridge Farms
