date better
Date Better offers a selection of indulgent yet wholesome snacks centered around organic Medjool dates. Each product features a unique combination of natural ingredients such as nut butters, cacao nibs, and dark chocolate, providing a satisfying balance of flavors and textures. From the classic Peanut Butter Crunch to the exotic Baklava and Key Lime Pie flavors, Date Better delivers a variety of options that cater to those seeking a healthier alternative to traditional sweets.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 4 of 24 Bay Area grocers. how many stores stock the brand.
18 products in the catalog. how deep the product line is (saturating).
spans 4 categories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Date Better (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Date Better · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Date Better in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Date Better lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Find Date Better online
Where to find Date Better · Bay Area
8 storefronts across 4 grocers carry it · tap a pin to open the store.
Opportunities
New doors · no Date Better in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Date Better· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Date Better Royal Cinnamon Baklava · its most-distributed SKU (3 doors) in Other Bakery Desserts, the biggest opening. The closest open door is Luke's Local · 2 rivals already on that shelf.