Date Better vs Sweet Craft Dolceria · Bay Area shelf head-to-head
Date Better and Sweet Craft Dolceria, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Date Better carries more Brand PowerSweet Craft Dolceria is in more Bay Area grocersDate Better fields the deeper lineupSweet Craft Dolceria sits further up the premium end
Date Better
Sweet Craft Dolceria
40
brand power
32
18
products
11
4
categories
2
4
subcategories
6
4
grocers
7
$3.09
price per oz
$1.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Date Better▭ Sweet Craft Dolceria
Distribution · 30% of score17·29
D
carried in 4 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Date Better
only Sweet Craft Dolceria
no top category Date Better doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Date Better · 4
only Sweet Craft Dolceria · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Date Better · Sweet Craft Dolceria