dona
Dona specializes in crafting a diverse selection of teas and concentrates, featuring ingredients like black tea from Assam, India, and matcha from Japan. Its offerings include a variety of black, green, and herbal teas, as well as unique concentrates such as Cardamom Rose and Masala Chai. Each product is designed for behind-the-bar use, providing rich, authentic flavors suitable for various beverage creations.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
32 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Dona (full bar = 100% of the shelf), grouped by department.
Most similar brands
closest to Dona in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Dona lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Where to find Dona · Bay Area
4 storefronts across 1 grocer carry it · tap a pin to open the store.
Opportunities
Bay Area grocers where neither the digital catalog nor our shelf photos show Dona· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with DONA Chai Tea Concentrate · its most-distributed SKU (1 door) in Bottled Chai Tea, the biggest opening. The closest open door is Woodlands.
