Reading the shelf…
Ener-d runs 1 product across 1 category, stocked in 6 of 24 Bay Area grocers. Its biggest footprint is drink mixes, at 1% of the shelf. A niche presence · Brand Power 14/100.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 6 of 24 Bay Area grocers. how many stores stock the brand.
1 product in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Ener-d (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Ener-d · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Ener-d in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Ener-d lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
11 storefronts across 6 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Ener-d· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Ener-d Vitamin D Drink Mix · its most-distributed SKU (6 doors) in Powdered Drink Mix, the biggest opening. The closest open door is Andronico's Community Markets · 3 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 82% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: crystal light, kool-aid, true lemon
route note: buying runs through a corporate program — typically a slower path than an independent grocer's buyer.
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.