Ener-d vs The Republic Of Tea · Bay Area shelf head-to-head
Ener-d and The Republic Of Tea, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Republic Of Tea carries more Brand PowerThe Republic Of Tea is in more Bay Area grocersThe Republic Of Tea fields the deeper lineupEner-d sits further up the premium end
Ener-d
The Republic Of Tea
2
brand power
53
1
products
169
1
categories
4
1
subcategories
16
6
grocers
13
$4.87
price per fl oz
$5.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ener-d▭ The Republic Of Tea
Distribution · 30% of score25·54
E
carried in 6 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score8
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ener-d
no top category The Republic Of Tea doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ener-d · 2
only The Republic Of Tea · 9
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ener-d · The Republic Of Tea