Enzo at Berkeley Bowl
Berkeley Bowl is a specialty independent running 2 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
ENZO is a grocery brand specializing in high-quality, estate-grown organic extra virgin olive oils and balsamic vinegars.
Enzo isn’t on Berkeley Bowl’s shelf yet in any of its 2 stores. The opening: 3 categories where the shelf is already deep and the brand runs strong elsewhere.
Berkeley Bowl merchandises 3 of the 3 categories the brand sells.
organic against the store's assortment lean.
brand excitement 65/100.
the categories it plays in are already deep here.
The full runway · across 2 stores
Every category Enzo plays in across the Bay Area grocers we track, and where it stands at Berkeley Bowl. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
How it prices
Where it would price in white wine vinegar. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Enzo (orange) sits well above the shelf.
What to bring to land
Enzo’s SKUs Berkeley Bowl doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Berkeley Bowl’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Berkeley Bowl profile →
