Fabrique Délices at Mill Valley Market
Mill Valley Market is a specialty independent running 1 Bay Area store, mid-size at about 8,590 sq ft each.
Fabrique Délices is a renowned producer of fine French charcuterie, established in 1985 and based in the San Francisco Bay Area.
It’s already on the shelf here, with 5 SKUs across 3 categories. The growth is depth and breadth: 2 categories to widen and 1 new door to enter.
Lead with Duck & Pork Pâté in Pates And Meat Spreads.
Mill Valley Market stocks pates and meat spreads thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
Mill Valley Market carries pickles in real depth, 41 SKUs against a fleet median of 15.5, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is pates and meat spreads: Mill Valley Market stocks only 8 there, so Fabrique Délices Duck & Pork Pâté stands out rather than blending in. Lead with the pates and meat spreads, and position the pickles as a finishing or gift item.
Mill Valley Market merchandises 5 of the 8 categories the brand sells.
vegetarian against the store's assortment lean.
brand excitement 50/100.
enters a thin pates and meat spreads shelf as a point of difference.
The full runway
Every category Fabrique Délices plays in across the Bay Area grocers we track, and where it stands at Mill Valley Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 3 of 6 SKUs. Room to widen the line.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
How it prices
Where it would price in pates and meat spreads. Each dot is a product on the shelf, by its cost per oz (hover for which). Fabrique Délices (orange) sits well above the shelf.
What to bring to expand
Fabrique Délices’ SKUs Mill Valley Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Mill Valley Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Mill Valley Market profile →
