Fabrique Délices at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Fabrique Délices is a renowned producer of fine French charcuterie, established in 1985 and based in the San Francisco Bay Area.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 category to widen and 4 new doors to enter.
Lead with Duck Fat in Duck Fat.
United Markets stocks duck fat thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
United Markets carries pickles in real depth, 52 SKUs against a fleet median of 15.5, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is duck fat: United Markets stocks only 1 there, so Fabrique Délices Duck Fat stands out rather than blending in. Lead with the duck fat, and position the pickles as a finishing or gift item.
United Markets merchandises 5 of the 8 categories the brand sells.
vegetarian against the store's assortment lean.
brand excitement 50/100.
enters a thin duck fat shelf as a point of difference.
The full runway
Every category Fabrique Délices plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
What to bring to expand
Fabrique Délices’ SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
