first light
First Light runs 3 products across 2 categories, stocked in a single Bay Area grocer. Its biggest footprint is beef, at 1% of the shelf. A niche presence · Brand Power 14/100.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
3 products in the catalog. how deep the product line is (saturating).
spans 2 categories · 3 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are First Light (full bar = 100% of the shelf), grouped by department.
Most similar brands
closest to First Light in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full First Light lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Where to find First Light · Bay Area
2 storefronts across 1 grocer carry it · tap a pin to open the store.
Opportunities
Bay Area grocers where neither the digital catalog nor our shelf photos show First Light· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with First Light Wagyu Ribeye Steak · its most-distributed SKU (1 door) in Ribeye Steak, the biggest opening. The closest open door is Costco.
