Flavorganics at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Flavorganics isn’t on Pacific Market’s shelf yet in any of its 2 stores. The opening: 1 category where the shelf is already deep and the brand runs strong elsewhere.
Lead with Vanilla Extract, Organic in Vanilla Extract.
Pacific Market stocks vanilla extract thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 4 other Bay Area grocers.
The more differentiated opening is vanilla extract: Pacific Market stocks only 9 there, so Flavorganics Vanilla Extract, Organic stands out rather than blending in.
Pacific Market merchandises 3 of the 7 categories the brand sells.
non-gmo, organic against the store's assortment lean.
brand excitement 45/100.
enters a thin vanilla extract shelf as a point of difference.
The full runway · across 2 stores
Every category Flavorganics plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
The store barely carries this category, so it is a hard sell.
How it prices
Where it would price in vanilla extract. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Flavorganics (orange) sits below the shelf.
What to bring to land
Flavorganics’ SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
