Follow Your Heart at Target
Target is a discount independent running 6 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Follow Your Heart is a pioneering brand in the plant-based food industry, known for its innovative vegan products.
Follow Your Heart isn’t on Target’s shelf yet in any of its 6 stores. The opening: 2 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with High Omega Vegan Ranch Dressing in Ranch Dressing.
Target stocks ranch dressing thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 5 other Bay Area grocers.
Target carries mayonnaise in real depth, 42 SKUs against a fleet median of 15, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is ranch dressing: Target stocks only 3 there, so Follow Your Heart High Omega Vegan Ranch Dressing stands out rather than blending in. Lead with the ranch dressing, and position the mayonnaise as a finishing or gift item.
Target merchandises 3 of the 5 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 68/100.
enters a thin ranch dressing shelf as a point of difference.
The full runway · across 6 stores
Every category Follow Your Heart plays in across the Bay Area grocers we track, and where it stands at Target. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
What to bring to land
Follow Your Heart’s SKUs Target doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Target’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Target profile →
