Force Of Nature at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Force of Nature is a grocery brand specializing in 100% grass-fed and regeneratively sourced meats, including bison, beef, venison, and pork.
It’s already on the shelf here, with 5 SKUs across 4 categories. The growth is depth and breadth: 1 category to widen.
Lead with Ground Bison Ancestral Blend, 100% Grass fed in Bison.
Sprouts Farmers Market stocks bison thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
The more differentiated opening is bison: Sprouts Farmers Market stocks only 4 there, so Force of Nature Ground Bison Ancestral Blend, 100% Grass fed stands out rather than blending in.
Sprouts Farmers Market merchandises 4 of the 7 categories the brand sells.
grass-fed, pasture-raised against the store's assortment lean.
brand excitement 85/100.
enters a thin bison shelf as a point of difference.
The full runway
Every category Force Of Nature plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
Fully stocked here (2/2 SKUs).
What to bring to expand
Force Of Nature’s SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →
