Frog Hollow Farm at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
Frog Hollow Farm is a brand specializing in organic fruit spreads and dried fruits, known for its commitment to quality and sustainability.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 category to widen and 2 new doors to enter.
Lead with Conserve, Organic, Peach in Jams And Jellies.
Falletti Foods stocks jams and jellies thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 7 other Bay Area grocers.
The more differentiated opening is jams and jellies: Falletti Foods stocks only 8 there, so Frog Hollow Farm Conserve, Organic, Peach stands out rather than blending in.
Falletti Foods merchandises 4 of the 6 categories the brand sells.
non-gmo, organic against the store's assortment lean.
brand excitement 60/100.
enters a thin jams and jellies shelf as a point of difference.
The full runway
Every category Frog Hollow Farm plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 4 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in jams and jellies. Each dot is a product on the shelf, by its cost per oz (hover for which). Frog Hollow Farm (orange) sits well above the shelf.
What to bring to expand
Frog Hollow Farm’s SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
