Reading the shelf…
Gus's Coffee is Gus's Community Market's own private-label line · 3 products across 2 categories, sold in its own stores. Its biggest footprint is coffee, at <1% of the shelf. A niche presence · Brand Power 14/100.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
Store brand. Gus's Coffee is exclusive to Gus's Community Market by design, so Distribution · and therefore Brand Power · reads low next to national brands. Judge it against other store brands, not the shelf leaders.
exclusive to Gus's Community Market. store brands sell in one chain by design, which caps this.
3 products in the catalog. how deep the product line is (saturating).
each bar is the % of that category's SKUs that are Gus's Coffee (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Gus's Coffee · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
every Gus's Coffee product in stock, cheapest first.
5 storefronts across 2 grocers carry it · tap a pin to open the store.
spans 2 categories · 3 subcategories. how many categories the brand plays in (saturating).
~0% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 56% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.