Gus's Coffee vs Philz Coffee · Bay Area shelf head-to-head
Gus's Coffee and Philz Coffee, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Philz Coffee carries more Brand PowerPhilz Coffee is in more Bay Area grocersPhilz Coffee fields the deeper lineup
Gus's Coffee
Philz Coffee
15
brand power
41
3
products
15
2
categories
3
3
subcategories
5
2
grocers
13
$1.48
price per oz
$1.76
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gus's Coffee▭ Philz Coffee
Distribution · 30% of score8·54
G
exclusive to Gus's Community Market·carried in 13 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gus's Coffee
only Philz Coffee
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Gus's Coffee · 0
no exclusive doors — everywhere Gus's Coffee is, Philz Coffee is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gus's Coffee · Philz Coffee