Gus's Coffee vs Bicycle Coffee Company · Bay Area shelf head-to-head
Gus's Coffee and Bicycle Coffee Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bicycle Coffee Company carries more Brand PowerBicycle Coffee Company is in more Bay Area grocersGus's Coffee sits further up the premium end
Gus's Coffee
Bicycle Coffee Company
15
brand power
25
3
products
5
2
categories
1
3
subcategories
2
2
grocers
8
$1.48
price per oz
$1.72
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gus's Coffee▭ Bicycle Coffee Company
Distribution · 30% of score8·33
G
exclusive to Gus's Community Market·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gus's Coffee
only Bicycle Coffee Company
no top category Gus's Coffee doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Gus's Coffee · 0
no exclusive doors — everywhere Gus's Coffee is, Bicycle Coffee Company is too.
only Bicycle Coffee Company · 6
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gus's Coffee · Bicycle Coffee Company