Häagen-dazs at Fairfax Market
Fairfax Market is a independent grocer running 1 Bay Area store.
Häagen-Dazs is a renowned American ice cream brand established in 1960, known for its super-premium ice cream made with high butterfat content and no artificial ingredients.
It’s already on the shelf here, with 43 SKUs across 2 categories. The growth is depth and breadth: 2 categories to widen.
Fairfax Market merchandises 2 of the 2 categories the brand sells.
non-gmo, vegetarian against the store's assortment lean.
brand excitement 50/100.
maps onto categories the store already runs.
The full runway
Every category Häagen-dazs plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 40 of 80 SKUs. Room to widen the line.
On shelf here, but only 3 of 5 SKUs. Room to widen the line.
What to bring to expand
Häagen-dazs’ SKUs Fairfax Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 43
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →
