Hakubaku at Driver's Market
Driver's Market is a independent grocer running 1 Bay Area store.
Hakubaku is a brand specializing in authentic Japanese noodles, offering a variety of organic options such as ramen, soba, and udon.
It’s already on the shelf here, with 4 SKUs across 4 categories. The growth is depth and breadth: 1 new door to enter.
Driver's Market merchandises 5 of the 5 categories the brand sells.
non-gmo, organic, vegetarian against the store's assortment lean.
brand excitement 50/100.
maps onto categories the store already runs.
The full runway
Every category Hakubaku plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Already stocked here in other categories, so this one is a natural extension.
Fully stocked here (1/1 SKUs).
How it prices
Where it would price in instant noodles. Each dot is a product on the shelf, by its cost per oz (hover for which). Hakubaku (orange) sits in line with the shelf.
What to bring to expand
Hakubaku’s SKUs Driver's Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →