Just Date at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Just Date offers a range of organic, date-based sweeteners and chocolate products that emphasize natural ingredients and sustainability.
Just Date isn’t on Pacific Market’s shelf yet in any of its 2 stores. The opening: 2 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with Organic, Upcycled Date Sugar, Low Glycemic, With Fiber in Granulated Sugars.
Pacific Market stocks granulated sugars thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 4 other Bay Area grocers.
Pacific Market carries chocolate chips in real depth, 22 SKUs against a fleet median of 10, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is granulated sugars: Pacific Market stocks only 8 there, so Just Date Organic, Upcycled Date Sugar, Low Glycemic, With Fiber stands out rather than blending in. Lead with the granulated sugars, and position the chocolate chips as a finishing or gift item.
Pacific Market merchandises 2 of the 4 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 70/100.
enters a thin granulated sugars shelf as a point of difference.
The full runway · across 2 stores
Every category Just Date plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
How it prices
Where it would price in granulated sugars. Each dot is a product on the shelf, by its cost per oz (hover for which). Just Date (orange) sits well above the shelf.
What to bring to land
Just Date’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
