Reading the shelf…
La Rustichella offers a range of gourmet products that highlight the rich flavors of black truffle and basil. Its offerings include classic basil pesto, perfect for enhancing pasta and sandwiches, and a variety of black truffle-infused items such as sliced truffles, butter, honey, and olive oil. These products are designed to elevate everyday dishes with their distinctive aromas and flavors, catering to both home cooks and professional chefs.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 2 of 24 Bay Area grocers. how many stores stock the brand.
50 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are La Rustichella (full bar = 100% of the shelf), grouped by department.
closest to La Rustichella in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full La Rustichella lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.








































5 storefronts across 2 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show La Rustichella· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with La Rustichella Black Truffle Honey · its most-distributed SKU (2 doors) in Honey, the biggest opening. The closest open door is Costco.
~0% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 93% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
route note: buying runs through a corporate program — typically a slower path than an independent grocer's buyer.
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.