Lakewood Organic at Community Market CA
Community Market CA is a independent grocer running 1 Bay Area store.
Lakewood Organic is an independent family-owned company that specializes in producing a diverse range of pure, organic, and premium fruit juices.
It’s already on the shelf here, with 17 SKUs across 5 categories. The growth is depth and breadth: 4 categories to widen and 2 new doors to enter.
Lead with Pure Lime Juice in Lime Juice.
Community Market CA stocks lime juice thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is lime juice: Community Market CA stocks only 2 there, so Lakewood Organic Pure Lime Juice stands out rather than blending in.
Community Market CA merchandises 7 of the 8 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 55/100.
enters a thin lime juice shelf as a point of difference.
The full runway
Every category Lakewood Organic plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 11 of 33 SKUs. Room to widen the line.
On shelf here, but only 2 of 5 SKUs. Room to widen the line.
What to bring to expand
Lakewood Organic’s SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →
