Reading the shelf…
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Lovely Bunch offers a range of apple-based beverages, including sparkling apple juice and hibiscus apple fizz, crafted from heirloom apple varieties sourced from sustainable orchards in New…
It’s already on the shelf here, with 2 SKUs across 2 categories. The growth is depth and breadth: .
United Markets merchandises 2 of the 2 categories the brand sells.
vegan against the store's assortment lean.
brand excitement 60/100.
the categories it plays in are already deep here.
Every category Lovely Bunch plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Fully stocked here (1/1 SKUs).
Where it would price in sparkling juice. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Lovely Bunch (orange) sits well above the shelf.
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →