Maille at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Maille is a renowned brand specializing in gourmet condiments, particularly mustards, with a heritage dating back over 270 years.
It’s already on the shelf here, with 4 SKUs across 3 categories. The growth is depth and breadth: 2 categories to widen and 1 new door to enter, replicated across all 2 stores.
Lead with Condiment Hot Honey Mustard in Honey Mustard.
Pacific Market stocks honey mustard thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
The more differentiated opening is honey mustard: Pacific Market stocks only 5 there, so Maille Condiment Hot Honey Mustard stands out rather than blending in.
Pacific Market merchandises 4 of the 4 categories the brand sells.
non-gmo, vegetarian against the store's assortment lean.
brand excitement 55/100.
enters a thin honey mustard shelf as a point of difference.
The full runway · across 2 stores
Every category Maille plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 4 SKUs. Room to widen the line.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
How it prices
Where it would price in honey mustard. Each dot is a product on the shelf, by its cost per oz (hover for which). Maille (orange) sits well above the shelf.
What to bring to expand
Maille’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
